We are proud to announce that BEING – a subsidiary of TBWA – chose YoolinkPro to deploy a corporate social network.

Thanks to BEING WIRED, name given to the platform, the BEING agencies – present in several cities – are now wired. The goals are to share knowledge, projects and expertease, but also to broadcast corporate information.

BEING wanted the platform to reflect its image and spirit. Therefore, BEING WIRED was customized with a widget, which points to an album with pictures of the agency, and multiple banners, enabling users to enter a different universe everytime they open a new session.

The launching in France took place on Valentine’s day. ‘On February 14th, you might not find your Valentine on BEING WIRED, but you will find Bruno, Jeremy, Eric and Thierry’, was one of the teasing slogans used for the launching.

BEING is the Global Branding department of the TBWA group, which gathers consultants, designers, advertising, digital and retail specialists.